Business Strategy - APPLE

Strategic Plan is an important tool for the company or any organization. Strategic Plan is necessary because there are many business representatives as well as entrepreneurs and managers who forget about their actual objective being very excited with the immediate issues that are running in the company. Strategic plans are said to be recipe for success and without a strategic plan it is very difficult for a business to sustain for long time, it gets failed. There are various qualities of strategic plan.
Read more...

British Airways

British Airways is the flag carrier airline of the United Kingdom competing in the fairly recent development of European budget airline industry. British Airways is the market leader in the airline operations, however facing a stiff competition over the last few years resulting in erosion in their market share.

The main purpose of this report is to analyze the business of British airways with the strategic plan to implement over the next three years. It also looks at key performance indicators of British Airways with two similar competitor organisations.

Read more here...