Change Management

The need for an effective communication in any change of organizational structure or management is a vital process in order to ensure that the same group of people that make up the organization understand the common goal that they are driving forward in order to serve the best benefits and general welfare of the organization and its employees despite the change. Communication plays a major role in conveying what the management wants to achieve in order to project understanding and a common drive for each and every employee. The underlying principle why organizational communication is vital is rooted from the assumption that every human being is a rational being that needs to rationalize and understand in order to arrive at a decisive action.

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