This management project is exploratory research to examine the Hewlett-Packard (HP) brand and the Taiwan notebook PC market. HP is one of major players in this market with a brand identity of 'personalisation, innovation and technology leadership'. This objective of this research is to measure the perception of Taiwan consumers about their brand preferences as well as evaluate the effectiveness of HP's brand communication.
Concepts associated with the resource-based view of the organization are increasingly finding their way into the strategic HRM debate. Human Resource consists of all the individual employees who contribute to the operations of an organization, whether they are employed fulltime, part-time, on a temporary or permanent basis. Human resource Management is more concerned with the people aspect in management.
The term "management" is defined as a group of people such as executives and other managers who are primarily responsible for making decisions in the organization. In a non-profit term, "management" might refer to all or any of the activities of the board, executive director and/ or program directors. Another common traditional view of "management" is getting things done through other people. Apart from the traditional view, the role of management is to support the employee’s performance and productivity through training and development.
