Yahoo Strategy

The Internet is available to any person who has access to a computer, whether it is located in their house, at work, or even at school. With new technology being developed everyday, every company must compete for customers to use their service. The most common used analytical tool for examining the competitive environment is Porter’s Five-Forces model of industry competition. It helps to define the competitive environment in five basic competitive forces, which are: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry.

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