This report aims to describe, how ethical issues can affect each component of the marketing mix. The report starts of by introduction to the ethics in an organisation and the importance of business ethics in the society. The report also examines the various factors which have a impact on the ethical nature of the marketing decisions. Two well-known companies have been taken into account for better understanding and demonstration of the discussion.
Showing posts with label Business Ethics. Show all posts
Showing posts with label Business Ethics. Show all posts
30 Apr 2012
12 Apr 2012
Business Ethics
Corporate governance is a set of rules and policies which help in governing an organisation. It is basically based on the internal framework of an organisation under which the organisation functions. It regulates the operations of the organisation. One of corporate governance's major objectives is to ensure that the need of all stakeholders is satisfied. Corporate governance is all about ethical code of conduct while performing business. Ethics help an organisation to choose between the right ways of performing business from the wrong ways. Corporate governance system is also very helpful for a company to keep a check on the behaviour of its employees.
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