A strong brand provides the leadership, framework, and umbrella to focus all marketing and resources in a manner that will generate the greatest results. Achieving this objective is even more important if someone does not have a large budget. It lends the clarity, distinctiveness, and consistency to messages and experiences which provide a distinctive edge for getting products & services.
A strong brand identity enables retail business to launch more potent marketing programs and gain greater synergy from their efforts. Branding is all about differentiation and focus. And a large budget is not a prerequisite for these guiding forces.
