Critical evaluation of the international strategy of Procter & Gamble

This report is mainly focused on the critical evaluation of one of the leading companies in the Consumer Packaged Goods (CPG) manufacturing industry, named Procter & Gamble. The report has looked upon the globalisation drivers of the company and the industry within the micro and macro environment of the company. In addition, it also looks at the internationalisation process of the company related which specifically looks at the company's core competencies, value chain analysis , company structure and SWOT analysis. It is then compared with the financial performance of the company.

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