Marketing Dissertation | Customer Relationship Management

"This research aims at to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty by looking at the case of Thai square which is the famous Thai restaurant in London regarding to its reputation. Since customer relationship management is gaining more important to businesses."

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Social Policy Dissertation | Relationship Management Procurement

"Best Value (BV) was introduced into the public sector in 1998, announced through the government’s white paper "Modern Local Government in Touch with the People". This paper introduced extensive reform to local government, including the new initiative of BV. Within this BV is the e-Government, Community Planning, Strategic Partnerships and new political management structures (White Paper 1998). BV replaced the system of Compulsory Competitive Tendering (CCT) (Local Government Act 1999). The aim of BV is to influence the efficient expenditure of public money; estimated to total £455.2 billion for 2004, forecasted to grow by 3-5% for the period 2005-9 (www.statistics.gov.uk/)"

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Free Management Essays - Customers Management Relationship

Do you need help with your management essay? Why not take a look at this free management essay titled 'Customer Management Relationship'. It can help kick-start your own management essay writing by providing you with ideas and references that you can use in your own work. Read the full article by clicking below:

Free Management Essay - Customers Management Relationship

Extract:

The ideas behind customer relationship management are not new. Today it’s widely acknowledged that how you treat your customers goes a long way to determining your future profitability and companies are making bigger and bigger investments to do just that. Customers are savvier about the service they should be getting and are voting with their wallets based on the experience they receive. The concepts of customer relationship management have been in the air ever since one caveman had a choice of buying an arrowhead from either Og or Thag, but CRM as a term gained currency in the mid-1990s.