Tourism Dissertation | International Tourism Satisfaction

"Tourism is frequently and justifiably described as a major phenomenon of modern times. Since 1950 the number of international tourist arrivals worldwide has increased spectacularly, from just 25 million to over 924 million in 2008. Representing an average annual growth of 7 % a year (Sharpley, R., 2004; and WTO – World Tourism Organisation, 2009)."

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Tourism Dissertation | Hotel Industry Employee

"Until recently research on advertising appeals focused on either physical products or a comparison in relation to the way in which advertising appeals differed between products and services (predominantly professional services). With the continuing growth in the MICE and 5 star resort hotel market, the purpose of this paper is to look at the effectiveness of rational and emotional advertising appeals with respect to the MICE and 5 star resort hotel sector and provide a foundation for further study in this area."

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Tourism Dissertation | Tourism Travel Motives

"Travel motives and attempted to understand what motive affect tourist’s travel decision making process and when. Both the leisure and tourism literature have recognised that when people are motivated, they are more likely to participate in leisure travel and encourage tourists to engage in pleasure trip. None of studies have shown meaningful way of findings on ‘what’ type of motives occur and ‘how’ tourists are influenced by motivational factors with respect to the travel decision making process."

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