Internet based businesses in the recent years has done a tremendous success that open out the door the super millennium. Business to customer (B2C) and Business to Business (B2B) are being poised for an impressive growth. According to Kuttner (1998, p. 20), "The Internet is a nearly perfect market because information is instantaneous and buyers can compare the offerings of sellers worldwide. The result is brutal price competition and disappearing brand loyalty."
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