Successful Business CRM

The customer is always right might be an old age, but it is one that has been at the forefront of successful businesses for many years, and will undoubtedly remain in the future.

Uniform products, along with individualization of customers have brought pressure for change in marketing practices. In the automotive industry, that implies generating additional product benefits by means of communication and services that are designed and delivered to match the individual needs of customers. This is one of the main goals of CRM.

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