Ryanair Airlines

Strategic management basically helps an organisation to answer the following questions: where are they now; where they want to go and how will they get there? The various strategic decisions that company takes provide the long term direction; provides strong identity to the firm. The airline industry is a unique and fascinating industry. It captures the interest of a wide audience because of its glamour, reach and impact on the large and growing numbers of consumers/travellers worldwide. (Corporate Location Journal, 1994, p.15). But the introduction of the low-cost airlines models has instigated a series of radical changes in the aviation industry within a very short period of time. The ability to deliver cost efficiency and productivity improvements are central to any airline’s competitiveness and success.

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Ryanair Airlines Transportation

Ryanair was set up by the Ryan family in 1985. The company went public in 1997 and the Ryan’s subsequently sold the bulk of their share to other shareholders. Ryanair traditionally developed organically, i.e. by growing its assets by itself. Every year, it opened new hubs in Europe, started flights from new airports, and added to its aircraft fleet. This model proved to be rather successful. By 2003, Ryanair was the most profitable and valuable airline in Europe ahead of Lufthansa and doubling its value over British Airways.

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