Leisure Management Dissertation - Wilderness Tourism Marketing

Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to identify whether experiential marketing would have a greater impact than traditional marketing and branding approaches in promoting wilderness in tourism.

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Leisure Management Dissertation - Travel Tourism Destinations

The purposes of this dissertation are to demonstrate how the motivational theories in travel and tourism can be used as a foundation for research into ceasing participation in organized leisure activities, and to discuss methodological implications that emerge from such an approach. The research problem is the identification of three motivational factors that mostly influence the choice of leisure activity in the Lebanese tourism sector. The dissertation will rely heavily on literature review and primary research that used university students and a focus group of industry professionals in Lebanon.

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Leisure Management Dissertation - Hotel Industry Marriott

This study focuses on the concept of budgeting in hotel industry particularly on the case of Marriott Hotel and Resorts. It primarily identifies the current issues, challenges and opportunities faced by Marriott Hotel. It also aims to find out various aspect of budgeting within hotel industry specifically on how to develop more positive implementation of budget in terms of the company’s financial performance. Using data gathered from interview and personal experience upon placement, the researcher should be able to provide explanation and practical solutions or recommendations related to the general findings or perhaps the aim of the study.

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