Marketing Dissertation | Customers Airline Industry

"In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995)"

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Marketing Dissertation | Failing To Meet Customers Needs

"This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major companies operating within technology industries. The work examines some major marketing theories in order to frame the discussion of the company's environmental and organisational contexts. These frameworks are then used in analysing how well orientated the company is in terms of its targeted customers through exploiting its internal resources."

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Free Management Essays - Customers Management Relationship

Do you need help with your management essay? Why not take a look at this free management essay titled 'Customer Management Relationship'. It can help kick-start your own management essay writing by providing you with ideas and references that you can use in your own work. Read the full article by clicking below:

Free Management Essay - Customers Management Relationship

Extract:

The ideas behind customer relationship management are not new. Today it’s widely acknowledged that how you treat your customers goes a long way to determining your future profitability and companies are making bigger and bigger investments to do just that. Customers are savvier about the service they should be getting and are voting with their wallets based on the experience they receive. The concepts of customer relationship management have been in the air ever since one caveman had a choice of buying an arrowhead from either Og or Thag, but CRM as a term gained currency in the mid-1990s.