Critical evaluation of the international strategy of Procter & Gamble

This report is mainly focused on the critical evaluation of one of the leading companies in the Consumer Packaged Goods (CPG) manufacturing industry, named Procter & Gamble. The report has looked upon the globalisation drivers of the company and the industry within the micro and macro environment of the company. In addition, it also looks at the internationalisation process of the company related which specifically looks at the company's core competencies, value chain analysis , company structure and SWOT analysis. It is then compared with the financial performance of the company.

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The Impact of Web Technology on Online Customers

The purpose of Chapter 2, the Literature Review, is to construct a thorough picture of all the research that has been done on the topic thus far. Because the research topic is on “the impact of web technology on online customers as in helping to remove some barriers using E-bay as a case study”, the Literature Review pulls together research in these areas. In this chapter, literature review of certain strategic business tools such as SWOT Analysis, PEST Analysis, and Porter's Five Forces techniques will be analysed.
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