Strategic Marketing Planning

Critically analyze the role of strategic marketing planning in relation to an organizations' decision to enter new markets in a global marketing environment. Justify your choice of strategies with examples to support where possible.

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Competitive Strategic International

Today, the world and the business environment become more and more global than last several decades. The Products and services in the world provide by firms on the basis of globalization. Globalization makes the world smaller and smaller. The human society evolved rapidly according to the established progresses over the last years. Many unprecedented changes in the industry of communication, logistic system, computer technologies and information accession have posed the business environment a new strong impetus.

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