Event Relationships in the Digital Economy

This report concludes that online marketing should be incorporated into a companies integrated events marketing communications strategy from the planning stage to prevent a dislocated campaign. To further this end the report thus aims to explore prove why companies should opt for online event relationship management to compliment traditional marketing activities for events and that whether the use of Internet could infact add value to the entire process of event relationship management.

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Internet Industry Business

The dot-coms, so named after the “.com” in many web addresses, are a group of companies that embrace the Internet as their key component in their business. A typical dot-com firm is an internet pure play that operates only from its online website. Its ability to reach customers in vast geographic regions via the Internet, while not having to invest in building physical facilities, has been among its most attractive features for investors and entrepreneurs because the lack of brick-and-mortar investments reduce overhead costs creating a greater opportunity for profit.

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