Marketing Dissertation | Political Parties

"In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are identified and applying these frameworks to the marketing strategies of the political parties within the UK and the US. Additionally, we compare and contrast certain aspects of the marketing frameworks that have been identified with the parties, analysing whether the use of the frameworks are inherently present with regard to their electioneering and campaigning strategies."

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Pluralist Power Political

Compare and contrast the pluralist and ruling elite accounts of political power

This essay will discuss the above question and analyse the relevance of similarities and differences to the modern political system. It will look at empirical evidence from a number of pluralist and elite writers and explain the weaknesses in both arguments.

The differentiation of the distribution of political power between the pluralist and elitist accounts is relatively simple to determine loosely. The elite approach argues that there is one group which dominates in a political system, although that class is not necessarily determined by the economic system. Pluralist theories state that political power should be regarded as analytically distinct from economic power and, in contrast to elitists, power is not concentrated in the hands of a single group, but widely dispersed among a variety of groups and actors.1

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