New marketing essay now available titled 'Customer Marketing Management'.
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Excerpt
"Marketing refers to a business operation that ensures that the entity’s product or service is present and well established within the market. This practice requires the formulation of objectives and policies which are known as marketing strategy. In establishing company products within the market, the management is required to develop goals and the subsequent procedures necessary to ensure the achievement of the goals. They should also understand the external market conditions by performing an environmental analysis to identify their competitors and their strategies."
