This report is mainly focused on the critical evaluation of one of the leading companies in the Consumer Packaged Goods (CPG) manufacturing industry, named Procter & Gamble. The report has looked upon the globalisation drivers of the company and the industry within the micro and macro environment of the company. In addition, it also looks at the internationalisation process of the company related which specifically looks at the company's core competencies, value chain analysis , company structure and SWOT analysis. It is then compared with the financial performance of the company.
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Showing posts with label Critical Evaluation. Show all posts
Showing posts with label Critical Evaluation. Show all posts
2 May 2012
30 Apr 2012
Critical Evaluation of Global Strategy: Study Analysis of Wal-Mart
Businesses around the world go international for many reasons but the main reasons include making money and growth. The multinationals organizations which go global tend to attain economies of scale due to the large customer base (Clarke and Getler, 2003). Their brand name and value increases if they successfully operate its foreign venture. The other drivers for going global varies, which include larger customer access, improved communications, better information technology, cultural convergence, distribution and transportation, reduced barriers in trade, privatization programs, development of international standards (Hill, 2010). Often developed world's companies set up their businesses in developing world because of easy access to cheap labour and increasing disposable income of the global middle class (Hill, 2010).
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