Purchases of Ready - Meals from Selected Outlets

There is a significant increase in the demand of ready-meals in the past few years. Big retail outlets such as Tesco and ASDA are stocking more and more ready-meal items in their shelves. Because of the sudden increase in the popularity of ready-meals, it has become to say whether advertisements or convenience or simply the taste of these meals are influencing in the buying decision of the customers. Not only this, people are becoming more and more health cautious, so big supermarkets are taking the advantage by offering low calorie ready-meal products. The main intention of this research is to find out the actually reason behind the purchase decision of ready-meals in London. 
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