The purpose of Chapter 2, the Literature Review, is to construct a thorough picture of all the research that has been done on the topic thus far. Because the research topic is on “the impact of web technology on online customers as in helping to remove some barriers using E-bay as a case study”, the Literature Review pulls together research in these areas. In this chapter, literature review of certain strategic business tools such as SWOT Analysis, PEST Analysis, and Porter's Five Forces techniques will be analysed.
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