Cadbury Schweppes plc is a confectionery and non-alcoholic beverage company. The Company's products include brands, such as such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett. Cadbury Schweppes operates in five segments: Britain, Ireland, Middle East and Africa (BIMA), Europe, Americas Confectionery, Asia Pacific and Americas Beverages. Americas Confectionery, BIMA and Europe produce and distribute confectionery products in their respective geographical markets. (Google Finance, 2008). The Asia Pacific segment produces and distributes confectionery and beverages products in the Asia Pacific region.
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