Within an organizational field, there exist many organizations. These organizations all have different origins, different people working in them and they may come from a different country. However, all these organizations in a field look remarkably the same when it comes to their organizational forms and practices. The concept that best captures this process of homogenization is isomorphism. This concept holds that organizations face coercive, normative and mimetic pressures that mold these organizations into a condition of looking and behaving the same in their organizational field (DiMaggio and Powell, 1983).
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