There is little doubt that legalized commercial gambling is now "big business" in many countries, providing a range of economic benefits such as increased government revenue, regional economic development and job creation. However, it is equally recognized that gambling has a range of negative social impacts, with problem gambling arguably attracting the most vocal concern. A significant business issue now facing many gambling providers is growing pressure from a range of stakeholders to adopt more ethical practices in their gambling operations to prevent or minimize problem gambling and its harmful effects (Hing, 2001).
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