E-business describes the use of electronic means and platforms to conduct a company’s business. The advent of the internet has greatly improved the ability of companies to conduct their business faster, more accurately, over a wide range of time and space and at a reduced cost (Kotler, 2002). The companies generally adopt an e-business model to make significant changes in the processes of business. The strategic planning is important to plan the future of the changes as these changes can threaten the existence of the company (Wheelen & Hunger, 2004).
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