In the past three decades, China has frequently been at the heart of the business headlines, whether as a result of its significant trade balance figures, expanded international co-operation with countries in this (Chinese and south Asian) region or in highlighting the growing number of multinational companies (MNCs) attempting to take advantage of its huge domestic market (Dickie, 2006; Schwankert, 2006; Wen, 2006; Zhu, 2006). Some of the first MNC such as Motorola in 1987 took their first sales in China and in short measure moved to establish a presence in the Chinese market.
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