Dr Pepper Snapple Group (DPS) is one of the leading producers of the most recognized non-alcoholic drinks in Canada, Mexico and the US. DPS ranges the third among the top beverage manufacturers in the world in North America with a diverse portfolio of both carbonated and non-carbonated soft drinks which include juices, mixers and ready to drink teas. The company got incorporated in fiscal 2007 as non-alcoholic beverages brand owner, producer and distributor with it's headquarter at Plano, TX. The company produces more than 50 brands of non-alcoholic carbonated and non-carbonated drinks with a brand heritage span of more than 200 years primarily across Mexico, US and Canada. DPS has extensive distributing channels in the greater Caribbean, placing it on possible growth/expansion edge amid competition (Harlan 1999).
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