"In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are identified and applying these frameworks to the marketing strategies of the political parties within the UK and the US. Additionally, we compare and contrast certain aspects of the marketing frameworks that have been identified with the parties, analysing whether the use of the frameworks are inherently present with regard to their electioneering and campaigning strategies."
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