Free Business Essay - Market Product Business
Excerpt
In today’s competitive environment, businesses continuously seek ways and means to sustain in the market. This task has become extremely difficult due to developments in technology, globalization, market efficiencies, rapid change in customer needs etc. Everyday thousands of new businesses emerge around the world increasing competition.On the other hand existing businesses try to expand through product development strategies, market development strategies and diversification. Business development through own resources, requires long time and effort to gain benefits. Therefore in today’s fast moving environment companies prefer expansion through mergers and acquisitions.
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