Do you need help with your management essay? Why not take a look at this free management essay titled 'Customer Management Relationship'. It can help kick-start your own management essay writing by providing you with ideas and references that you can use in your own work. Read the full article by clicking below:
Free Management Essay - Customers Management Relationship
Extract:
The ideas behind customer relationship management are not new. Today it’s widely acknowledged that how you treat your customers goes a long way to determining your future profitability and companies are making bigger and bigger investments to do just that. Customers are savvier about the service they should be getting and are voting with their wallets based on the experience they receive. The concepts of customer relationship management have been in the air ever since one caveman had a choice of buying an arrowhead from either Og or Thag, but CRM as a term gained currency in the mid-1990s.
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