What are interpretive plans? The National Association for Interpretation (NAI) states ‘Interpretive planning is a thoughtful process that blends management needs and resource considerations with visitor desire and ability to pay to determine the most effective way to deliver messages in support of the organisation’s mission’, whereas the Scottish Museums Council states ‘Interpretation is the means by which you communicate with your visitors. It is integral to making your collections accessible, to making them relevant and understood’. The underlying theme in both these statements is to stress the importance of communication, and that if you have an effective plan, the message should be easily interpreted by the target audience.
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